In the world of digital marketing, small and large businesses are constantly searching for new ways to engage with online audiences, which means that the fight for space in the digital domain is becoming more competitive than ever. With the rise in digital marketing services – among increasingly sophisticated analytic and software tools – the demand for original and engaging content is needed, in order to reach out to potential target markets.
At Apple Advertising, we’re an SEO Company that creates meaningful connections between you and your customers. Through effective conversion strategies, competitive analysis, link building, keyword research and more; we can establish a digital marketing plan that helps your client-base grow.
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Keywords and phrases are incredibly useful in gaining prominence over the competition. Using advanced analytical tools and researching the market, our comprehensive keyword research can discover what terms and phrases are being used to find the products or services your business offers.
By incorporating common terms and phrases into your website’s content, your page will become recognized by popular search engines like Google, which means that potential customers are more likely to find you.
In conjunction with a good digital marketing strategy, having the right words to say can make the difference between an enthusiastic client and a lost prospect. That is why our service places great importance on web content. Through understanding the product and services your business provides, our copywriter can communicate a message to readers; one that resonates with their wants, needs and provides a solution to their problems. As an SEO Company in Sydney we take a personal approach towards every client we work with.
Good link building means many things; from establishing relationships with reputable websites, to removing any association with spam-affiliated sites, link building involves creating a web of connections that helps your brand and image spread.
By achieving these steps, search engines like Google will begin to recognize your website as a reputable source of information; thus, it will become more visible when certain keywords and phrases are searched for.
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Whether this is your first time reaching out to an SEO agency, or you’ve been down this road before, you probably have a few questions about us. To help you decide if Apple Advertising is the right SEO agency for you, we’ve provided answers to some of the most burning questions.
Read on to learn more about our process, the kind of results we can achieve, and how we can add value to your business
There are many reasons why you should consider Apple Advertising to assist with your SEO marketing campaign. Here is a small breakdown of those reasons, and why they are important to you.
First off, Apple Advertising is comprised of industry experts who cover a broad range of fields, from SEO and web design through to copywriting. When you approach us, you’re not just working with one individual to complete a specific task, but a team who provide a wealth of services under one roof. This means you only need to approach one service provider to receive all your online marketing needs. Most importantly, you can be rest assured that your campaign will be consistent and in-line with your specific requirements. How so? Because the team you work with falls under the same umbrella, which means we combine our specialist skills to deliver marketing campaigns that really work and help you achieve your unique goals.
Secondly, at Apple Advertising, we have an intimate understanding of how SEO works in the current digital age, and what it takes to deliver measurable results for you. We have years of relevant experience in all aspects of SEO, from keyword research and implementation through to link building, guest posting, content optimisation, local SEO, blog writing, and domain authority, to name a few. What does this mean for you exactly? That the people you work with know what does (and doesn’t) work when it comes to SEO. This way, you can relax knowing that your hard-earned money is going towards a campaign that has just one specific goal in mind: to help you get noticed by the right people, at the right time, and to convince them to take action.
Last, but not least, Apple Advertising has had the privilege of working with clients from a broad range of industries. From building and construction through to software development, debt recovery, family law, event planning and much more. For you, this means that when you choose Apple Advertising, you partner with an SEO agency who takes the time to understand the intricate nature of your industry, what makes you unique, what matters to your target audience, and how to communicate to your readers in a relatable manner. In doing so, you have a better chance of making stronger connections with your customers, and convincing them your products and services are the right choice for them.
Put simply, an SEO agency takes care of all your SEO-related tasks under one roof. From keyword research and implementation through to blogging, guest posting, link building, and much more. All of these tasks play a critical role in improving the odds of your website being found online, and they work together to achieve the same unified goal.
On a deeper level, though, an SEO agency takes the time to understand what makes your business unique. What makes your products and services special? Why do you do what you do? What kind of people benefit most from your offerings? What sets you apart from similar businesses in your field, niche, or industry? And how do you wish to communicate to your target audience?
These questions are all vital to optimising your market strategy. The answers you give define what your content says, how it says it, and what kind of action the content asks the reader to take. In doing so, your SEO-optimised content is more likely to resonate with your target audience, compel them to take an interest in you, and hopefully take the next step in the sales process.
In addition to this, an SEO agency provides ongoing monitoring and support to make sure your campaign is working for you.
On a monthly basis, you will receive a detailed yet easy to read report, which outlines the status of your SEO campaign so far. You’ll learn valuable information such as organic web traffic, number of conversions, number of links, the quality of those links, and heaps more. Furthermore, your SEO campaign manager will take the time to explain the findings to you, in language you can understand. This way, you will know exactly how to interpret the data, what it means for you, and what needs to happen in order for your campaign to achieve your online marketing goals.
What’s more, an SEO agency does all of this for you, so that you don’t have to. You can let us do the hard work for you, so you can focus on what you do best – run your business. We’ll take care of the SEO research, implementation, content optimisation, link building, and more. This way, you can continue to run your business as usual, and enjoy the benefit of having all your online marketing done for you. What could be better than that?
There are many factors that determine how long it takes for your website to rank well on search engines. Some websites only take a few weeks to start ranking. While other websites will need to wait several months to see tangible results. There’s no real ‘magic silver bullet’ that guarantees results in a timely manner.
In saying this, some of the most common SEO ranking factors, which determine the length of time you need to wait for results, include the.
All of these combined factors can impact the amount of time it takes for your SEO campaign to start producing results.
Of course, the benefit of working with an SEO agency is, we’re able to deliver those results to you – faster and more efficiently – than doing it yourself. We remove the guesswork out of the equation. In doing so, we only focus on the methods, techniques, and strategies that have been proven to work, and then we work hard to implement those strategies quickly and efficiently.
So, what could take several months – or even years – for a business owner doing their own SEO, an SEO agency can deliver the same results in far less time. As a result, your business will be able to strike ‘while the iron is hot.’ You’ll get noticed by the right people, at the right time, and through the proper digital channels.
Just like if you were to hire a new staff member, it’s important to ask questions about the SEO agency you plan to hire. This will give you valuable insight into how they work, the kind of results they have achieved in the past, and what they can do to improve your unique situation. As a result, you’ll have all the information you need to decide if a certain SEO agency is right for you.
Here are some of the most worthwhile questions you should ask any SEO agency you approach:
How do you assess my current situation?
Any good SEO agency will start with an SEO audit. This means, if you already have a website up and running – but is performing below your expectations – they will review the website in order to determine its current SEO performance. This audit takes into account a range of site ranking factors, from use of keywords and link building through to content optimisation and more. Based on the results of the audit, they will explain to you – in clear, simple terms – where your website is currently at, what can be improved, and how much it will cost to make those improvements for you.
If you don’t already have a website, an SEO agency will work with you to create a plan. This may include but not be limited to web design (inc. number of web pages), content strategy, SEO strategy, blog topics (if relevant), and heaps more. From there, the SEO agency will put your plan into action, and keep you updated on progress until you’re satisfied with the final results.
How will you improve my rankings?
This is one of the most important questions you can ask an SEO agency. Why? Because you want to be sure that the SEO agency you choose is legitimate. If you choose an agency that resorts to black-hat tactics (i.e. spammy content, low-quality links, keyword-stuffed copy), it’ll negatively impact your website’s search visibility. For this reason, you want to choose an agency who uses only genuine, relevant, and authentic means to help your website achieve organic growth. In doing so, you’ll have a better chance of achieving sustainable, long-term success, along with a stronger connection with both your new and existing customers.
Have you worked on projects similar to mine?
Have you worked on projects similar to mine? There are many layers to this question. Firstly, you’re asking if the agency has the skills, knowledge, and experience to achieve your specific marketing goals. For example, does the agency know how to help a business rank for relevant suburbs in their local area? If so, you can be confident they know how to execute a proper local SEO campaign. Secondly, you’re probably wondering if the agency is familiar with your industry, and the language you use. This will help you develop a stronger connection with your audience, as it means your sales copy and blog content will speak to your readers in a relatable way. Most importantly, asking this question will help you find out if the agency knows what does and does not work for your industry.
Can you guarantee that my business will rank on the first page?
This is a great question to ask. Why? Because if the agency says ‘Yes’ then you know not to trust them. That’s because there are no guarantees when it comes to SEO. What works for one business might not work for another. And there is no guarantee that, even with your best efforts, your website will reach the top spot. So for this reason, if the agency turns around and says, ‘Well, no actually. There are many factors that determine the success of your SEO campaign, such as …’ then you will know they are telling the truth. They’re all about setting realistic expectations and being honest about the kind of results you can expect to achieve. As a result, they’re far more likely to deliver on their promise, as you know they will do the best they can for you.
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