Search Visibility Packages

A diagnostic across five areas before anything is touched. Technical: can search engines and AI crawl your site? Content: are your pages clear and well-structured? Authority: who links to and mentions you? AI-Readiness: can AI quote from your pages? Local: how do you appear in suburb searches? Delivered as a plain-language summary — not a 40-page PDF.

Broken contact forms, missing page titles, slow-loading images, duplicate directory listings, old phone numbers, blank Google profile fields — we fix these as we find them. You see real action inside a fortnight. Most clients have 5–15 quick wins.

We build 2–4 profiles of your real buyer types: who they are, what problem they have, exactly how they phrase their search, and what makes them choose one business over another. Every piece of content we write targets one real person. Refreshed every quarter so the plan never goes stale.

Two content pieces per month written the way AI reads and quotes: direct answer in the first sentence, clear scannable headings, FAQ blocks with real buyer questions, and verifiable facts AI can cite. Most content is written to rank. AI-ready content is written to be quoted.

Your business name, address, and phone number appearing consistently across Google Business Profile, Apple Maps, Bing, Yellow Pages, True Local, Yelp, and your industry directories. When AI cross-references these sources and they all match, it cites you. When they don’t, it may leave you out entirely.

A link you can check any time showing rankings, traffic, and AI visibility in real time. Every month: a short plain-English summary of what we did, what moved, and what’s next. If something dipped, you hear it from us first with a diagnosis and a plan attached.

We select 10 real buyer questions for your business — ‘who is the best [service] in [suburb]’ — and check every month whether you appear in the AI’s answer. Concrete evidence of AI visibility progress, not just a claim.

Every quarter we review what’s working, how your market has moved, and what competitors are doing — then update the content calendar and reset direction. The strategy adapts with your market rather than ploughing ahead on a plan from day one.

Four content pieces per month built in topic clusters rather than standalone articles. A topic cluster = one hub page on a service + multiple supporting articles linked to it. Google sees you as the expert on the whole topic. AI has a rich set of pages to draw answers from.

When AI answers ‘who’s the best plumber in Penrith?’, it often pulls from ‘Top 10 plumbers in Penrith’ articles, ProductReview, Oneflare, HiPages — not just your website. We build a target list for your market and work through it every month. This is the work most agencies skip entirely.

AI queries are longer and more conversational: ‘what should I do if my hot water stops working at night’ rather than just ‘hot water plumber’. We research the exact questions, build content that answers them directly, and track monthly whether you’re appearing in the answers.

AI only recommends businesses it can confidently identify. We remove any ambiguity: consistent business details everywhere, connections to recognised reference points, and content attributed to real named people. Clarity = confidence = citation.

Five more tracked questions than Foundation, now including questions where competitors are currently being cited. You can see exactly where competitors are winning in AI answers — and watch month by month whether you’re displacing them.

Six content pieces per month plus one substantial quarterly flagship: a deeply-researched piece built to become the primary reference on a topic in your market. The flagship takes 2–4 weeks and is what AI cites as its primary reference when that topic comes up.

Content hubs are complete resource sections organised around major services — all internally linked, all telling Google and AI that this business is the definitive authority on this topic. Advanced structured data labels every page in machine-readable format: services, prices, FAQs, reviews.

We actively reach out to local and industry journalists to earn genuine, unpaid editorial coverage. Pitching you as an expert source for relevant news stories. Getting mentioned in credible publications. A mention in a respected local news site carries more weight with AI than twenty blog posts on your own site.

25 tracked questions monthly, covering all core service questions, competitor gaps, planning and research-phase questions, cost and comparison questions, and geographic coverage across your full service area.

Eight or more content pieces monthly, plus the quarterly flagship, plus original research assets owned exclusively by your business. Instead of citing someone else’s data, journalists and AI cite yours.

Surveys, proprietary analyses, and original reports owned by your business. The single strongest magnet for press coverage, AI citation, and competitor differentiation. Nobody else can publish data you own.

When you publish original research, we pitch it simultaneously to regional news sites, industry publications, and trade magazines — all in the same week. Multiple outlets cover it at once. Note: hard costs are scoped separately per campaign.

We register you on journalist query services and monitor your industry for breaking news. When regulations change or a consumer story breaks, we draft your expert comment and pitch it before the deadline. The more you’re quoted, the more journalists call you — it compounds.

40 real buyer questions monitored monthly — every major service line, all competitor gaps, awareness questions, cost and comparison questions, full geographic coverage, and seasonal questions. Complete market intelligence.