Starting a Google Ads campaign could be one of the most lucrative choices you ever make for your business. But if your campaign lacks focus, targets the wrong customers, and doesn’t appeal to their immediate needs and wants, you risk spending a fortune – with no results to show for it. Fortunately, that’s where a dedicated Google Ads manager can turn things around.
Our unique, client-focused approach to Google Ads management is unlike other digital marketing agencies. Instead of enticing you with the promise of more clicks, we focus on creating ads that encourage qualified leads to visit your website, learn about you, and either: make an informed purchase or submit an inquiry. As a result, you are more likely to generate more leads and profit, while standing head and shoulders above the competition.
To learn how we could help you get more customers, click the link below and tell us about yourself.
Your Google Ads manager will help guide you on the journey to success. They’ll take care of it all for you so that you can relax. From keyword research and competitive analysis through to account setup, writing the sales copy, setting your daily budget, mobile optimisation, A/B split testing, and reviewing your monthly reports.
This way, you will know exactly how your campaign is performing at all times, and what can be done to help you achieve better results. Most importantly, you will be able to make informed business decisions based on real-time data, minus the guesswork.
Remarketing is a great way to reach out to potential customers who have already visited your website or mobile app.
But to do it right, you need to give them a genuine reason to choose you over the competition. Some examples include offering a timed exclusive deal, emphasizing a unique selling point (that your competitors have yet to claim), or reminding them of a product in their online shopping cart.
By taking the time to understand which call-to-actions will most appeal to your target audience, we will craft a series of Google Ads, and remarket it to them when they use the right keywords. This way, you will greatly improve the odds of generating more visibility, leads, and conversions.
We automatically send fraudulent IPs to google in real-time making sure bots, competitors or any harmful sources do not get the opportunity to click on your ads.
We set you up with software that lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site.
We have packages to suit all businesses, select a package that suits your requirements today.
Thinking of hiring an agency to manage your Google Ads campaign, but got some burning questions you need answered?
You’ve come to the right place. In this section, we’ll give you a quick rundown on exactly what Google Ads is, how it works, and what exactly a digital marketing agency like Apple Advertising does to help your campaign succeed.
Google Ads is a PPC (Paid Per Click) online advertising platform, where advertisers place bids in a live auction so that their ads briefly display in Google search. In the auction, advertisers bid on specific keywords they wish to rank for, where they have the freedom to determine their daily bid amount. Advertisers are also given a unique Quality Score from 0 to 100, which determines the likelihood of their ads appearing in Google search.
There are many factors that contribute to the success of a Google Ads campaign. These include the competitiveness of the keywords you choose to rank for, the quality of your ad sales copy, how receptive your target audience is to your offer, and the level of competition in your specific niche or industry.
Your daily bid amount can also influence whether your campaign is a success. However, the highest bid amount is not always guaranteed to succeed, as it is just one of many factors that determine the calculation of your Quality Score. This creates an even-level playing field, where businesses of all types and sizes have an equal chance of producing successful Google Ads campaigns.
Google Ads management services help oversee the entire process of creating and managing your Google Ads campaigns.
These services may be offered by a digital marketing agency, where you’ll be assigned a dedicated Google Ads campaign manager, who’ll help you create and run your campaign as well as give you monthly report updates.
You may also enlist the help of a dedicated marketing expert, one who specialises in all types of PPC campaigns including Google Ads, social media ads, eCommerce ads, and local services ads to name a few.
Either way, your Google Ads campaign manager will guide you through each step of the campaign process. They’ll take the time to understand your goals and objectives, your products and services, your target audiences, your competitors, and your past marketing campaigns. From there, they’ll assist with starting your Google Ads campaign, which includes keyword research, establishing your daily budget amount, crafting your ad sales copy, and much more.
Throughout the process of your Google Ads campaign, your campaign manager will also give you monthly updates, based on the information received from your Google Ads reports. These reports include a number of metrics such as search volume, click-through-rates, number of leads, and bounce rates. These findings are explained to you in clear, easy to understand language, so that you’ll know exactly how well your campaign is performing and whether anything can be improved.
These days, web users are bombarded with advertisements everywhere they go. And previously used online marketing methods like pop-up banners have seen a sharp decline in effectiveness, due to the presence of freely available ad-blockers.
For these reasons, target advertising – that is, advertisements which are tailored to appeal to specific people at the right time and place – have become the preferred method to promote your business online.
PPC platforms like Google Ads are an effective way to reach the kind of people who are most likely to take an interest in your products and services. They give you the freedom to personalise your ads based on the immediate needs and wants of your potential customers. And you can determine when these people see your advertisements, based on the keywords and phrase they use in Google. As a result, your potential customers will likely be more receptive to your advertisements, as they appear at a time and place that is most relevant to the user’s expectations.
In addition to this, PPC platforms like Google Ads enable companies to engage with potential customers at various stages of the sales cycle, from the initial curiosity through to gathering information and the eventual sale. This way, companies have a better chance of landing at the forefront of their potential customer’s minds, enabling them to generate trust and authority over time.
Google Ads is one of the easiest, most affordable, and effective ways to promote your business online. You have the freedom to focus on specific keywords and phrases that relate directly to your industry. You can also determine your average daily spending, the type of sales message you share with your customers, and the experience they can expect when they visit your website or social media page. With this level of freedom, you can personalise the customer experience to levels previously never seen before.
What’s more, running a Google Ads campaign is surprisingly affordable. That’s because you only pay when a potential customer clicks on your ad. And with regular monitoring, you can adjust your spending accordingly, so that you’re always achieving the best possible return on investment. By following a custom Google Ads campaign plan tailored for you, you’ll increase the odds of generating more high-quality traffic, leads, and sales to your business. If you’re also in the process of starting your SEO campaign, a Google Ads campaign can help you achieve close-to immediate results, while your SEO campaign grows organically in time over several weeks and months. Overall, you can utilise Google Ads as little or as much as you like, in order to suit your budget and organisation’s goals.
A Google Ads manager oversees every aspect of your Google Ads campaign. They work closely with you in the early stages to gain a better understanding of your ideal goals. Are you hoping to increase sales, brand awareness, launch a new product, expand your existing product range, or reach out to a new target audience? Whatever your goals may be, your Google Ads manager will take the time to understand your needs, and then propose a custom roadmap to help you get there in the most effective way.
From there, your Google Ads manager will perform a range of tasks, including keyword research, competitive research, defining your target audience, choosing the right digital channels for you, and also establishing your budget. This way, you will have a clear overview of where your campaign is heading, and what it will take to get off the ground. Your Google Ads manager will also oversee the sales copy of your ads, making sure the offer is strong and the content itself is highly persuasive, compelling, and features a tailored Call-to-Action.
Once your campaign is active, your Google Ads manager will monitor its progress, and keep you up-to-date on the latest results. They will continue to monitor performance, make minor adjustments, and make sure the campaign itself is reaching your KPIs (Key Performance Indicators). Your Google Ads manager will also share the results of your monthly report with you in clear, easy to understand terms.
There are many factors that determine how long it takes for your Google Ads campaign to generate results.
Some websites will start to notice an immediate spike in their traffic, leads, and sales. While others may take a bit longer to gain momentum, especially if they’re a new entity in their field or the landscape itself is highly competitive.
Either way, the key takeaway is to have patience and give the campaign time to evolve. General waiting times for a campaign to achieve results can range from a few weeks to up to three months. Rest assured, during this campaign, your Google Ads manager will keep you in the loop and recommend any improvements that can be made to your campaign. This way, you can rest easy knowing that your campaign is working hard for you and working towards reaching your goals.
During this time, it’s also common to A/B test different types of Google Ads, landing pages, and types of sales copy. It’s important to be open to different ideas and experiment with proven formulas, until you find one that works for you. After all, marketing isn’t a sprint – it’s a marathon!
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