Search has changed. A growing share of buyers now skip Google entirely and ask an AI assistant for a direct recommendation. AI doesn’t show ten results — it names three to five businesses. If yours isn’t one of them, that customer doesn’t know you exist.
Answer Engine Optimisation is the work of becoming the business AI recommends when your customers ask who to use. We combine it with SEO as one integrated service — because in 2026 you need to be strong in both places.
Ask a real buyer question for your business and see what comes back.
Based on reviews and online presence, the leading options in [your suburb] are:
1. Competitor A — well-reviewed, strong local profile
2. Competitor B — frequently recommended for [service]
Your business does not appear in this result.
One of two things will happen. Your competitors are named and you are not — the problem is immediately visible. Or nobody credible shows up — the market is unclaimed and whoever establishes themselves first wins it. This is what AEO changes.
Answer Engine Optimisation (AEO) — also called AI SEO — is the work of becoming the business an AI recommends when your customers ask who to use.
When someone asks ChatGPT, Perplexity, or Google’s AI for a recommendation, the AI gives a direct answer — typically two to four businesses by name. AEO is the work of making sure yours is one of them. It’s different from traditional SEO. SEO gets you ranked in Google’s blue links. AEO gets you cited in AI answers. The signals AI looks at are different: how often credible third-party sources mention you, how clearly your website explains what you do and where, and how well-documented your reputation is across the web.
| Traditional SEO vs AEO | |
| SEO | AEO |
| Keyword targeting | Conversational queries |
| Blue link rankings | AI answer inclusion |
| Backlink building | Citation and entity signals |
| SERP visibility | AI-generated citations |
| Our Search Visibility service builds both → | |
AI recommendations are earned, not bought. The businesses that appear consistently in AI answers have done the groundwork across six areas. Here is what we build.
We assess how your business currently appears in AI-generated results — and map the exact gaps between where you are and where you need to be. Most businesses discover they’re being mentioned less than their competitors, or not at all, for the questions their customers are actually asking.
85% of AI users still cross-check on Google before making a decision (Eight Oh Two, 2026). That means ranking on Google is still essential — it’s just no longer the whole game.
SEO and AEO aren’t competing strategies. They’re two layers of the same goal: being found and recommended wherever your customers are looking. That’s why we don’t sell them separately. Our Search Visibility service covers both: the SEO and content work that keeps you ranked on Google, and the AEO work that gets you cited in AI answers. One integrated strategy. One team. One monthly report covering both.
10 blue links
Keywords & rankings
SEO gets you here
3–5 named businesses
Citations & entity signals
AEO gets you here
The honest answer: AI visibility compounds. It starts slower than ads and ends somewhere ads cannot reach — because you own the result. Here is the typical timeline.
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Is your business showing up when your customers ask AI who to call?
No sales pitch. No obligation. Just the honest picture of where you stand.
In a free 30-minute AI Visibility Session, we open ChatGPT and search for your business live — using the exact questions your customers are asking right now. You see where you appear, where your competitors appear, and what it would take to change the result.
No slides. No pitch deck. Just a live search, honest feedback, and a clear picture of the opportunity.
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