Your customers are asking AI who to call. Are you the answer?

Search has changed. A growing share of buyers now skip Google entirely and ask an AI assistant for a direct recommendation. AI doesn’t show ten results — it names three to five businesses. If yours isn’t one of them, that customer doesn’t know you exist.

Answer Engine Optimisation is the work of becoming the business AI recommends when your customers ask who to use. We combine it with SEO as one integrated service — because in 2026 you need to be strong in both places.

THE NUMBERS BEHIND AI SEARCH

Search has split in two. Most businesses don't know it yet.

Your customers still Google you. But a big and growing share now ask ChatGPT, Google’s AI, or Perplexity instead — and those tools don’t return a list of links. They recommend a handful of businesses by name and stop there. There is no page two. If you’re not in the answer, you’re invisible to that customer, and you’ll never know it.

37%

of consumers now start their searches with AI tools instead of Google
Eight Oh Two, 2026 AI and Search Behaviour Study

3–5

businesses named in a typical AI recommendation, no page two, no runner-up slot
Eight Oh Two, 2026

5×

higher conversion rate from AI-referred visitors compared to Google organic traffic
Exposure Ninja analysis, March 2026

78%

of businesses still have no AI visibility strategy — the early-mover window is still open
Loganix, 2026
Try it right now — with your own business

Open ChatGPT or Google's AI and type:

Ask a real buyer question for your business and see what comes back.

ChatGPT

You
“Who is the best [your service] in [your suburb]?”
AI

Based on reviews and online presence, the leading options in [your suburb] are:

1. Competitor A — well-reviewed, strong local profile
2. Competitor B — frequently recommended for [service]

Your business does not appear in this result.

One of two things will happen. Your competitors are named and you are not — the problem is immediately visible. Or nobody credible shows up — the market is unclaimed and whoever establishes themselves first wins it. This is what AEO changes.

What is AEO?

What is Answer Engine Optimisation?

Answer Engine Optimisation (AEO) — also called AI SEO — is the work of becoming the business an AI recommends when your customers ask who to use.

When someone asks ChatGPT, Perplexity, or Google’s AI for a recommendation, the AI gives a direct answer — typically two to four businesses by name. AEO is the work of making sure yours is one of them. It’s different from traditional SEO. SEO gets you ranked in Google’s blue links. AEO gets you cited in AI answers. The signals AI looks at are different: how often credible third-party sources mention you, how clearly your website explains what you do and where, and how well-documented your reputation is across the web.

Since early 2024, both types of search matter. Your customers use both. So we build both — as one strategy, not two separate services.
Traditional SEO vs AEO
SEO AEO
Keyword targeting Conversational queries
Blue link rankings AI answer inclusion
Backlink building Citation and entity signals
SERP visibility AI-generated citations
Our Search Visibility service builds both →
Our process

How we build your AI visibility

AI recommendations are earned, not bought. The businesses that appear consistently in AI answers have done the groundwork across six areas. Here is what we build.

01

AI readiness audit

We assess how your business currently appears in AI-generated results — and map the exact gaps between where you are and where you need to be. Most businesses discover they’re being mentioned less than their competitors, or not at all, for the questions their customers are actually asking.

02

Buyer intent research

We research the real conversational queries your customers are typing into AI tools — not keyword lists, but actual questions. “Who is the best electrician in Penrith?” “Which plumber near me has the best reviews?” This research drives everything we build from here.

03

AI-ready content creation

We write structured, question-led content designed to be cited by AI platforms. This is different from standard blog writing. The content is built around how AI reads, parses, and quotes information — FAQ formats, direct answers, entity-clear language.

04

Schema and structured data

We implement the technical markup — FAQ schema, service schema, organisation schema — that tells AI platforms exactly what your business does, where it operates, and why it’s credible. This is foundational to being read and cited correctly.

05

Citation and ecosystem building

The strongest predictor of appearing in AI answers is how often credible third-party sources mention you. We build your presence on the review platforms, directories, best-of lists, and community sources that AI assistants draw from when they recommend businesses. For local businesses, this is where AI recommendations are won or lost.

06

Ongoing AI visibility tracking

We monitor how your business appears in AI tools against a fixed set of real buyer questions, and report the trend monthly. When something changes — in the AI platforms or in your results — you hear about it from us first, with a diagnosis and a plan.
One integrated service

AEO doesn't replace SEO. It completes it.

85% of AI users still cross-check on Google before making a decision (Eight Oh Two, 2026). That means ranking on Google is still essential — it’s just no longer the whole game.

SEO and AEO aren’t competing strategies. They’re two layers of the same goal: being found and recommended wherever your customers are looking. That’s why we don’t sell them separately. Our Search Visibility service covers both: the SEO and content work that keeps you ranked on Google, and the AEO work that gets you cited in AI answers. One integrated strategy. One team. One monthly report covering both.

Google Search

10 blue links
Keywords & rankings
SEO gets you here

AI Search

3–5 named businesses
Citations & entity signals
AEO gets you here

How long does AEO take to work?

The honest answer: AI visibility compounds. It starts slower than ads and ends somewhere ads cannot reach — because you own the result. Here is the typical timeline.

Weeks 1–7

Setup phase

Audit complete, quick technical fixes implemented, content and visibility strategy built and approved. You have a live dashboard showing your baseline — exactly where you stand before we change anything. No monthly fee during this phase; your retainer starts when production does.

Months 2–3

Early signals

Technical improvements visible. Quick-win content indexed and ranking. For local businesses, Google Business activity and review momentum begin lifting — often the first movement you feel in the phone ringing.

Months 3–6

The turn

First AI citations typically appear for local businesses in this window. Your name starting to show up when buyers ask AI assistants who to use. We track this against real buyer questions and report the trend monthly

Months 6–12

Compounding

AI visibility becomes a trend, not a one-off event. Topic clusters mature, competitive terms ranking. The asset is now yours — unlike ads, none of this disappears the day you stop paying for clicks.
Every business starts from a different place. Your audit tells us your specific starting point and what that means for your timeline.
Real searches. Real results.

This is what AI search looks like for Australian businesses

Real ChatGPT searches, run in August 2026. These businesses didn’t pay for ads — they earned their position through reviews, citations, and how they’re set up online.

Is your business showing up when your customers ask AI who to call?

Free for Australian businesses

Get your free AI SEO audit

Send us your website and we’ll show you exactly where you stand in AI search — what ChatGPT and Google’s AI say about your business today, and what it would take to change it.

No sales pitch. No obligation. Just the honest picture of where you stand.

Request your free audit

No obligation. One of our team will be in touch within one business day.

Frequently asked questions

What is the difference between AEO and traditional SEO?

Traditional SEO focuses on ranking your website in Google’s search results — the blue links. AEO focuses on appearing in the direct answers that AI tools like ChatGPT, Google’s AI Overviews, and Perplexity give when someone asks a conversational question. Both matter in 2026: 85% of AI users still cross-check on Google before deciding, so you need to be strong in both places. Our Search Visibility service builds both as one strategy.
The first technical and quick-win work is visible within a fortnight. For local businesses, the first AI citations typically start appearing in the three-to-six-month window after content and ecosystem work begins. AI visibility then compounds — appearing more consistently across more buyer questions over time. We report it as a rolling three-month trend, because single months can bounce and we won’t dress up noise as progress in either direction.
The platforms change; the underlying signals don’t. AI consistently recommends businesses that are well-documented, well-reviewed, and well-mentioned across credible third-party sources. That principle has held through every major AI search development since 2023. It’s also why our strategy includes a quarterly refresh — when the landscape shifts, your plan shifts with it.
Local businesses are often the biggest beneficiaries. Local markets are more winnable than national ones, and the AI ecosystem for local businesses — Google Business Profiles, local review platforms, directories, best-of lists — is well-established and responds well to consistent work. For local businesses, AI citations often appear faster than for national competitors. Our Local Visibility add-on is specifically built around this.
Our work is built to influence visibility across ChatGPT, Google AI Overviews (including the AI Mode rolling out in Australia), Perplexity, Microsoft Copilot, and Gemini. The optimisation principles overlap significantly across platforms — improvements to how you appear on one tend to lift your visibility on others, because they are all drawing from the same signals: credible third-party mentions, structured content, and entity clarity.
No. Nobody controls ChatGPT or Google, and any agency guaranteeing specific AI rankings is either misinformed or misleading you. What we do guarantee is everything within our control: visible work every week, a baseline captured before we start, honest monthly measurement against it, and a straight answer when something isn’t working. Ask any agency that has guaranteed you rankings how that ended.
Traditional SEO focused on ranking blue links — keyword targeting, backlink building, on-page optimisation. That work is still valuable and still part of what we do. AEO adds the layer traditional SEO never addressed: structuring your content and building your third-party presence so AI platforms can read, trust, and cite you. Over the last 18 months, a meaningful share of buying decisions have shifted to start with AI search. AEO is the response to that shift.
AEO is included across all our Search Visibility packages — it’s not sold separately. Monthly plans start from $1,095 per month (ex GST) plus a one-time $1,500 setup fee. Full package details, inclusions, and pricing are on the Search Visibility Packages page.

Find out where you stand in AI search

In a free 30-minute AI Visibility Session, we open ChatGPT and search for your business live — using the exact questions your customers are asking right now. You see where you appear, where your competitors appear, and what it would take to change the result.

No slides. No pitch deck. Just a live search, honest feedback, and a clear picture of the opportunity.

No slides. No pitch deck. Just an honest look at where your business stands.

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Nuview

Nuview Window & Door Installations Pty Ltd is a 100% Australian Owned Company and was established in 1986 by Raymond Bosco. Nuview specialises in all types of windows and doors for both domestic and commercial applications.
The Aim: To create a localised strategy and increase keyword rankings for specific targeted locations.
The Outcome: Client is now ranking on the 1st page of google for 107 keywords in over 25 locations. Their website visibility is at 97.97%
The Aim: Generate immediate results and exposure by implementing a bidding strategy that ensures high CTR’s on profitable keywords.
The Outcome

Be Our Next Success Story!

Dunn & Farrugia Fencing and Gates

Dunn & Farrugia have built a reputation over the past 50 years of being the number one fencing company in New South Wales. A family run business with over 11 locations throughout NSW specialising in manufacturing, supply and install of all fencing products.
The Aim: To build on Dunn & Farrugia’s digital presence by building an online reputation that increases website visibility, traffic and leads.
The Outcome: Are now ranking for more than 2.4K keywords and generating more than 10,000 organic visits to their website a month.
The Aim: To reduce CPA, increase conversions and build an online brand that resonates with the reputation of Dunn & Farrugia.
The Outcome

Be Our Next Success Story!

Apex Alterations and Additions

Apex Alterations and Additions Pty. Ltd. was started in March 1989. Specialising in the design and construction of first floor and ground floor home extensions. As home addition builders, they work with their clients from the design stage right through to construction.
Apex Alterations & Additions Website
The Aim: To build a high converting website with strong CTA’s along with a more modern feel.
The Process: Before we started with the new website, we analysed data from Mouse Flow (a tool used to record the visitors to your website and their actions) looking at heat maps to see what was working on the old website and what wasn’t. We used this data to create a highly engaging responsive website.
The Aim: Create highly target campaigns to generate calls & leads.
The Outcome: Ranking organically for over 600 Keywords, with a traffic value of over $7.5K month.
The Aim: Create highly target campaigns to generate calls & leads.
The Outcome

Be Our Next Success Story!

Shower Sealed

Shower Sealed are market leaders in Gold Coast & Brisbane for leaking showers and shower sealing services. Using exclusive Ultra Bond technology only available to Shower Sealed it uses a combination of exclusive tools, products and procedures that are all designed to target and stop each possible leakage point within the shower or bathroom.
The Aim: To increase keyword rankings and traffic to website.
The Outcome: Ranking organically for over 600 Keywords, with a traffic value of over $7.5K month.
The Aim: Create highly target campaigns to generate calls & leads.
The Outcome

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