How to create a website remarketing list

Remarketing

Use remarketing lists to show ads to people who have visited your website before. This article explains the steps you’ll need to follow to create a website remarketing list. 1. Sign in to your Google Ads account – https://ads.google.com/ 2. Click the tools and settings icon in the top menu bar 3. Under shared library, […]

How to Reduce the Cost of Your Google Ads Campaigns

Reduce Google Ad Costs

In order to run a successful Google Ads campaign, you need to strike the right balance between achieving the highest possible conversion rate at the lowest possible Cost-Per-Click (CPC). On paper, this goal sounds simple enough. But there are a number of factors that can complicate the process. These can range from the keywords you […]